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The Search Session

The Search Session

Join international SEO consultant Gianluca Fiorelli as he explores the dynamic world of SEO. In each episode, industry leaders share insights and strategies to help in-house SEOs, agency professionals, and consultants tackle the evolving search landscape.

Will Kennard and Gianluca Fiorelli

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Beyond the Fix: Technical SEO as a Creative Strategy | Will Kennard

Gianluca Fiorelli

Beatrice Gamba

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Making Knowledge Graphs Actionable for Businesses | Beatrice Gamba

Gianluca Fiorelli

Dixon Jones and Gianluca Fiorelli

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Rethinking SEO Structure: Entities, Internal Links, and Topic Hubs | Dixon Jones

Gianluca Fiorelli

Laura I. Abreu and Gianluca Fiorelli

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Aligning SEO and PPC with Authentic Brand Authority | Laura I. Abreu

Gianluca Fiorelli

Bengü Sarıca Dinçer and Gianluca Fiorelli

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SaaS Visibility Beyond Google in the AI Era | Bengü Sarıca Dinçer

Gianluca Fiorelli

Tory Gray and Gianluca Fiorelli

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Future-Proofing SEO: Technical Depth and Strategic Clarity in 2026 | Tory Gray

Gianluca Fiorelli

Lazarina Stoy and Gianluca Fiorelli

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Entity Search, Query Fan-Out, and Practical ML for SEO | Lazarina Stoy

Gianluca Fiorelli

Jamie Indigo and Gianluca Fiorelli

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The Fragile Web: Technical SEO in the Age of AI | Jamie Indigo

Gianluca Fiorelli

Metehan Yeşilyurt and Gianluca Fiorelli

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Log Files, AI Bots, and the Real Mechanics of AI Search | Metehan Yeşilyurt

Gianluca Fiorelli

Miracle Inameti-Archibong and Gianluca Fiorelli

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What Brand-Led SEO Looks Like Today | Miracle Inameti-Archibong

Gianluca Fiorelli

Himani Kankaria and Gianluca Fiorelli

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Unlearning Old SEO Content Strategies to Improve Brand Visibility | Himani Kankaria

Gianluca Fiorelli

Kevin Indig and Gianluca Fiorelli

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Moving Beyond Old SEO Models in the Age of AI | Kevin Indig

Gianluca Fiorelli

John Shehata and Gianluca Fiorelli

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What Comes Next for News SEO and Publishers | John Shehata

Gianluca Fiorelli

The Search Session Roundup: 25 Experts, 25 Predictions for SEO in 2026 [Part 2]

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The Search Session Roundup: 25 Experts, 25 Predictions for SEO in 2026 [Part 2]

Irina Diaconu

Gaetano DiNardi and Gianluca Fiorelli

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Future Search for SaaS: A New Era of Growth and Discovery | Gaetano DiNardi

Gianluca Fiorelli

Michelle Robbinson and Gianluca Fiorelli

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Human-Centered AI: Using Data Without Losing Perspective | Michelle Robbinson

Gianluca Fiorelli

The Search Session Roundup: 25 Experts, 25 Predictions for SEO in 2026 [Part 1]

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The Search Session Roundup: 25 Experts, 25 Predictions for SEO in 2026 [Part 1]

Irina Diaconu

Dawn Anderson and Gianluca Fiorelli

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Bridging Information Retrieval and SEO Practice | Dawn Anderson

Gianluca Fiorelli

Cyrus Shepard and Gianluca Fiorelli

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Decoding Google’s Updates: What Truly Drives Visibility Today | Cyrus Shepard

Gianluca Fiorelli

Arnout Hellemans and Gianluca Fiorelli

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Rethinking Measurement: Smarter Data, Attribution, and AI | Arnout Hellemans

Gianluca Fiorelli

Sophie Brannon and Gianluca Fiorelli

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Beyond the AI Hype: How SEOs Can Lead Through Change | Sophie Brannon

Gianluca Fiorelli

Ivano Di Biasi and Gianluca Fiorelli

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Understanding AI-Powered Search – Global Lessons from Italy | Ivano Di Biasi

Gianluca Fiorelli

MJ Cachón and Gianluca Fiorelli

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Staying Grounded in an AI-Driven SEO World | MJ Cachón

Gianluca Fiorelli

Marco Loguercio and Gianluca Fiorelli

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E-Commerce in the Age of AI and Omnichannel Search | Marco Loguercio

Gianluca Fiorelli

Tom Critchlow and Gianluca Fiorelli

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Leveling Up SEO for the AI Era | Tom Critchlow

Gianluca Fiorelli

Martin MacDonald and Gianluca Fiorelli

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Enterprise SEO in the Age of LLMs: Testing What Matters Now | Martin MacDonald

Gianluca Fiorelli

Joanna Lord and Gianluca Fiorelli

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Building Resonant Brands with AI | Joanna Lord

Gianluca Fiorelli

Andy Chadwick and Gianluca Fiorelli

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Mastering Topical Authority in a Multi-Platform Search World | Andy Chadwick

Gianluca Fiorelli

ian lurie podcast

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SEO Post-AI: Build Value, Measure Lift | Ian Lurie

Gianluca Fiorelli

Shelley Walsh and Gianluca Fiorelli

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Content That Wins: Smarter Strategy in the AI Era | Shelley Walsh

Gianluca Fiorelli

Yagmur Simsek and Gianluca Fiorelli

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SEO Meets Community: Blending Growth, AI, and Networking | Yagmur Simsek

Gianluca Fiorelli

Rand Fishkin and Gianluca Fiorelli

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Branding in the Age of AI and Zero-Click SERPs | Rand Fishkin

Gianluca Fiorelli

Mark Williams-Cook and Gianluca Fiorelli

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From People Also Ask to AI Search — Reading the Signals That Matter | Mark Williams-Cook

Gianluca Fiorelli

Gareth Hoyle & Rishi Lakhani

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Affiliate Marketing in the AI Era: New Tactics, Old Fundamentals | Gareth Hoyle & Rishi Lakhani

Gianluca Fiorelli

Natalia Witczyk and Gianluca Fiorelli

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International SEO Insights from China | Natalia Witczyk

Gianluca Fiorelli

Judith Lewis and Gianluca Fiorelli

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AI Is Not Your Expert: Post-Purchase SEO, AI Pitfalls & Adaptive Strategy | Judith Lewis

Gianluca Fiorelli

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SEO Beyond the Funnel: From Personalization to Brand Salience in the Age of AI | Jes Scholz

Gianluca Fiorelli

Giorgio Taverniti and Gianluca Fiorelli

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Essence Over Form: The Age of Liquid Search | Giorgio Taverniti

Gianluca Fiorelli

Aleyda Solís and Gianluca Fiorelli

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SEO Reloaded: Adapting the Old SEO Rules in the New AI World | Aleyda Solís

Gianluca Fiorelli

Mike King and Gianluca Fiorelli

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Optimizing the New Search: How Relevance Engineering Is Reshaping SEO | Mike King

Gianluca Fiorelli

Chris Green and Gianluca Fiorelli

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From “It Depends” to Action: Rethinking SEO in the Age of AI | Chris Green

Gianluca Fiorelli

Barry Adams and Gianluca Fiorelli

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News SEO: Challenges, Revenue Models, and Unchanging Truths | Barry Adams

Gianluca Fiorelli

Maria White and Gianluca Fiorelli

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From Fashion to Travel: Lessons in SEO, Brand & Data | Maria White

Gianluca Fiorelli

Lily Ray and Gianluca Fiorelli

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How Publishers Can Survive (and Thrive) in the Age of AI Search | Lily Ray

Gianluca Fiorelli

Phil Nottingham and Gianluca Fiorelli

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From Organic to AI: Navigating the Video Marketing Landscape | Phil Nottingham

Gianluca Fiorelli

Duane Forrester and Gianluca Fiorelli

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The Attention Economy: AI, Search, and the Future of Measurement | Duane Forrester

Gianluca Fiorelli

Michael Bonfils and Gianluca Fiorelli

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AI's Impact on Global Search: The Next Era of International SEO | Michael Bonfils

Gianluca Fiorelli

Gerry White and Gianluca Fiorelli

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What's Next in Search? From SEO to AR, AI & TikTok | Gerry White

Gianluca Fiorelli

Jono Alderson and Gianluca Fiorelli

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Nerding Out on SEO with Jono Alderson

Gianluca Fiorelli

Cindy Krum and Gianluca Fiorelli

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Journey Optimization, Not Just Keywords: The Future of Google Search | Cindy Krum

Gianluca Fiorelli

Amanda Natividad and Gianluca Fiorelli

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Your Audience, Your Edge: Unpacking Zero-Click Marketing | Amanda Natividad

Gianluca Fiorelli

Talia Wolf & Ricardo Tayar

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Redefining Conversion in the Multi-Touch Era | Talia Wolf & Ricardo Tayar

Gianluca Fiorelli

Purna Virji and Gianluca Fiorelli

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Human-First Content Strategy in a Machine-First World | Purna Virji

Gianluca Fiorelli

Gus Pelogia and Gianluca Fiorelli

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Being an in-house SEO for an Enterprise business company | Gus Pelogia

Gianluca Fiorelli

Greg Gifford and Gianluca Fiorelli

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The Increasing Importance of Local Search | Greg Gifford

Gianluca Fiorelli

Heather Physioc & Kevin Gibbons

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New Challenges for Digital Agencies | Heather Physioc & Kevin Gibbons

Gianluca Fiorelli

Lexi Mills & Ross Simmonds

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The Old and New of Content Marketing and PR | Lexi Mills & Ross Simmonds

Gianluca Fiorelli

Giulia Panozzo & Garrett Sussman

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Evolution of Search Behavior | Giulia Panozzo & Garrett Sussman

Gianluca Fiorelli

Andrea Volpini and Gianluca Fiorelli

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Navigating Agentic AI in the World of SEO | Andrea Volpini

Gianluca Fiorelli